Supermarket Guru Phil Lempert Highlights Results from a New Survey at the 11th Annual Soy Symposium

CHICAGO - Supermarket Guru Phil Lempert, expert analyst on consumer behavior and food trends editor and contributor for NBC’s Today Show, will report on findings from his online soy survey at the 11th Annual Soy Symposium. The survey, which Lempert states “shows how important healthy eating has become to the U.S. consumer,” was conducted through Lempert’s Web site SupermarketGuru.com.

Results from Lempert’s self-selective survey show that 68 percent of respondents who visit www.supermarketguru.com and who participated in the survey said they consume soyfoods as a regular part of their diet. Seventy-three percent of those consuming soy claim to do so because they are aware that soy delivers health benefits, and nearly 50 percent report that they choose foods containing soy simply because they enjoy the taste. “This demonstrates how far food companies have come in developing delicious soy products that are easy to incorporate into the daily diet,” said Lempert. Soyfoods most consumed include soymilk (58%), soy burgers or crumbles (43%) and tofu entrees (32%).

The annual Soy Symposium brings marketing experts and product development specialists together to discuss the future of the soyfoods market. Lempert, one of America’s leading consumer trend watchers and a regular guest on The View, Oprah, Discovery Health and Extra, will deliver the featured keynote address at the symposium.

Other topics of interest at this year’s conference include an update on soy and health research from nutrition expert Mark Messina, Ph.D.; an analysis of worldwide consumer trends and soy’s role in the international marketplace; and a soybean farmer shares his perspective on cultivating nutritionally enhanced soybeans.

For more information, contact Ryan Simonds at (206) 270-4639 or by e-mail at ryan.simonds@publicis-usa.com.