Consumer Attitudes about Nutrition, Health and Soyfoods

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The Data is Delicious

Consumer attitudes about nutrition, health and soyfoods

23rd Annual Survey

Soy is opportunity

This 23rd annual study reveals attitudes about diet, fats, oils, and purchase drivers.

It's your business to be informed.

Take a closer look at the facts and form an opinion of your own.

We're eating more soy

Soy consumption is the highest ever. Five key contributing factors emerged:

Significantly
more consumers report eating soy

2011
0%
2016
0%

Soy consumption up 14% since 2011

Top Soyfood Picks

0
%
of consumers seek food products that contain soy
0
%
of consumers view soyfoods as "healthy," with the majority of these rating soy as "very healthy"
2011 25%
2012 27%
2013 28%
2014 31%
2015 38%
2016 41%
Biotechnology
53%
2015
56%
2016
GMO
68%
2015
78%
2016
2015
0%
2016
0%
0%
of consumers view biotechnology as positive or neutral
What's more, 54% of Millennials view biotech as positive or neutral.
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Consumers care about the land
0%
say food production must support the environment

Nutrition pays off

For sales & marketing

Generation to generation, Americans want to eat healthfully ― and they are willing to pay more for better-for-you foods, like soy.

A complete protein, soy proves a popular choice year over year – a boon for food product development and dietary recommendations.
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2016: 67%
2015: 64%
2014: 63%
2013: 61%
2012: 58%

As consumers take charge of their health, they may consume soyfoods to stave off hunger and manage weight, thanks to research that suggests high-protein diets containing soy may help with satiety.

0%
of consumers are interested in the type of oils used in restaurants.
The majority say they would be more likely to eat at restaurants using oils lower in saturated and trans fats.
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  • 73% of consumers are unlikely to purchase a product with “trans fat” listed on the label.
  • 62% of consumers are unlikely to purchase a product with “partially hydrogenated fat” listed on the label.
  • 62% of consumers are unlikely to purchase a product with “fully hydrogenated fat” listed on the label.

Fats consumers view as very or somewhat healthy

90% Omega-3 Fats
39% Polyunsaturated Fats
39% Monounsaturated Fats
28% Fully Hydrogenated Vegetable Oil
25% Partially Hydrogenated Vegetable Oil
17% Saturated Fat
17% Trans Fat