USB’s nationwide survey provides insights into consumer attitudes and perceptions about nutrition, health and soyfoods. Conducted since 1993, we publish an annual report of survey results each summer. A sampling of survey topics include:


  • Nutrition attitudes and their effect on purchasing decisions
  • Consumer awareness of health benefits regarding soy products
  • Attitudes about different types of fats and oils
  • Consumer perceptions of biotechnology


In 2014, USB found that concerns about nutrition remained high (86 percent express concern about nutrition content of the food they eat) and the majority continue to perceive soy as healthy (77 percent).