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USB’s nationwide survey provides insights into consumer attitudes and perceptions about nutrition, health and soyfoods. Conducted since 1993, we publish an annual report of survey results each summer. A sampling of survey topics include:

  • Nutrition attitudes and their effect on purchasing decisions
  • Consumer awareness of health benefits regarding soy products
  • Attitudes about different types of fats and oils
  • Consumer perceptions of biotechnology

In 2013, USB found that concerns about nutrition remain high (86 percent express concern about the nutritional content of the food they eat) and the majority continue to perceive soy as healthy (75 percent). Consumers more frequently mention the following specific health benefits of soy: good for you (19 percent), regulates hormones (16 percent), source of protein (14 percent) and heart healthy (14 percent).