United Soybean Board Annual Survey

Consumer Attitudes about Nutrition, Health and Soyfoods

Click HERE to Bite into the Data!

Take a delicious bite into what drives consumer eating and purchasing habits.

This annual nationwide survey sheds light on consumer attitudes and perceptions about health and nutrition issues. Sponsored by the United Soybean Board (USB), this report takes an in-depth look at nutrition attitudes and their effect on purchasing decisions and measures consumer awareness of the health benefits and consumption of soy products.

Health professionals can use this study when guiding consumer nutrition choices and meal plans.

Food industry professionals can use this study when making formulation, purchasing and marketing decisions.

Recent data reveals consumers report they’re eating more soy than ever!