Make the Soy Connection Toward Better Online Tools

New United Soybean Board Web Site is “The Soy Resource” for Food and Health Professionals

St. Louis, MO – Soy experts, soy events, soy news: if there’s something you want to know about soy protein or soybean oil, you’ll find it on the United Soybean Board’s new Web site: SoyConnection.com. Replacing Talksoy.com, the new site makes it easy to navigate through technical information, market trends, expert advice and recipes.

“We worked hard on this new site to keep data fresh and accessible,” said Steve Poole, director of USB’s soybean oil and protein programs. “And, we expanded the amount of resources for professionals in the food industry and healthcare fields too.”

Visit SoyConnection.com to check out resources such as the following:

For Food Product Developers and Marketers

• Our 14th annual Consumer Attitudes about Nutrition research study, with market research on nutrition issues in general and soy in particular
• E-newsletter with the latest information on soybean oil innovations for product development with zero grams of trans fat and other enhancements
• Supplier and technical expert contacts to help plan your oils future today

For Health Professionals

• Interactive tools including e-newsletters, podcasts, search functions and discussion forums that make it convenient to get information on demand
• Peer-reviewed, fully referenced fact sheets on soy’s role in health
• A recipe section, with the ability to create your own personal recipe box
• The option to request soy information and have it sent to your door

A farmer-led organization comprised of 68 farmer-directors, the United Soybean Board oversees the investments of the soybean checkoff on behalf of all U.S. soybean farmers.

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