The (SOY) Secret Driving Vegetable Oil Sales

The (Soy) Secret
to Driving Higher Sales
Purchase intent rises when shoppers learn that most vegetable oil is 100% soybean oil made with U.S.-grown soybeans. However, most consumers aren’t aware that soybean oil is already a staple in their diet.
Only 4% of shoppers are aware that most vegetable oil is 100% soybean oil1
Just 1% of shoppers are aware that most soybean oil is made with U.S.-grown soybeans1
83% of shoppers said that knowing most vegetable oil is U.S.-grown 100% soybean oil will influence their future cooking oil purchase1
Brands Reap Rewards
with U.S.-Grown 100% Soybean Oil
Promote vegetable oil as U.S.-grown 100% soybean oil
A large Midwest grocery retailer with 230+ locations promoted its vegetable oil as U.S.-grown 100% soybean oil.
27% unit sales increase during the promotion; 15 stores saw more than a 100% increase2
87% of consumers reported they are more likely to purchase U.S.-grown 100% soybean oil after learning the health benefits3
Relabel vegetable oil as 100% soybean oil
A large Hispanic-owned food company and a mid-size Midwest grocery retailer with nearly 100 locations permanently added 100% soybean oil to their vegetable oil labels.
25% sales increase as a result of the Hispanic brand label change4
2/3 shoppers were influenced by the label because of the perception of better health3
Call-out U.S.-grown 100% soybean oil as a packaged food ingredient
A global consumer goods company promoted
U.S.-grown 100% soybean oil as an ingredient in its mayonnaise.
sales increase as a result of promoting U.S.-grown 100% soybean oil as an ingredient5
of consumers said knowing that the mayonnaise is made with oil from U.S.-grown soybeans will influence their purchase in the future3
Supporting U.S.-grown 100% soybean oil means supporting local farmers. There are more than 550,000 soybean farmers in the United States that help put soybean oil on grocery store shelves and in products.
Unlock the soy secret.
Promote your products as containing
U.S.-grown 100% soybean oil to increase sales.
Contact to learn more.
Disclaimer: The United Soybean Board does not guarantee increased product sales resulting from retail promotions conducted by third-parties.
Dedicated to the Future of Edible Oils
The 70 farmer-directors of the United Soybean Board (USB) oversee the investments of the soy checkoff to maximize profit opportunities for all U.S. soybean farmers. These volunteers invest and leverage checkoff funds to increase the value of U.S. soy meal and oil, to ensure U.S. soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of U.S. soy customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.
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