Index

• The Marketing Edge
• Versatile & Affordable
• Nutrition Profile: From Omega-3 to Vitamin E
• Functionality for Life After Trans Fat
• Spotlight on Low-Linolenic and High-Oleic Oil

THE MARKETING EDGE
Soy has earned a positive reputation for the many health benefits it may offer consumers, including the prevention of some cancers and coronary heart disease. In fact, the food and Drug Administration (FDA) awarded a health claim for soy's cholesterol lowering properties in 1999. Soy protein's reputation appears to have had a "halo effect" on soybean oil, too.

According to USB's 2008 Consumer Attitudes about Nutrition survey, soybean oil was among the top three oils ranked "very healthy" by consumers, along with olive and flaxseed oils.

Manufacturers of packaged goods have recognized the health cache that soy carries as a marketing opportunity. Instead of listing "vegetable oil" on the ingredient label, some have begun to prominently feature soybean oil on their packaging.

+ Soybean oil is one of two oils consumers say they use most often.

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