Generation to generation, Americans want to eat healthfully ― and they are willing to pay more for better-for-you foods, like soy.
The Data is Delicious
Soy is opportunity
This 26th Annual Survey reveals attitudes about diet, fats, oils and purchase drivers.
It's your business to be informed.
Take a closer look at the facts and form an opinion of your own.
We're eating more soy
Five key contributing factors emerged:
more consumers report eating soy
Top Soyfood Picks
Soy Veggie Burgers