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The Data is Delicious

Soy Foods and Health Consumer Insights

This 26th Annual Survey reveals attitudes about diet, fats, oils and purchase drivers.

It's your business to be informed.

Take a closer look at the facts and form an opinion of your own.

We're eating more soy

Five key contributing factors emerged:

Significantly
more consumers report eating soy

2011
0%
2019
0%

Top Soyfood Picks

0
%
of consumers have tried soy foods
0
%
of consumers seek food products that contain soy
0
%
of consumers view soyfoods as "healthy"
2012 27%
2019 35%
BIOTECHNOLOGY
51%
GMO
76%
0%
of consumers view biotechnology as positive or neutral
What's more, among those familiar with the term biotech, 72% view it as positive or neutral.
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Consumers care about the land
0%
of consumers who are familiar with the term "sustainable farming," say eating foods produced by sustainable practices is important to them.

Nutrition pays off

For sales & marketing

Generation to generation, Americans want to eat healthfully ― and they are willing to pay more for better for you foods, like soy.

A complete protein, soy proves an ideal choice year over year – a boon for food product development and dietary recommendations.
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0%
of consumers are interested in the type of oils used in restaurants.
The majority say they would be more likely to eat at restaurants using oils lower in saturated and trans fats.
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Fats consumers view as very or somewhat healthy

76% Omega-3 Fats
44% High Oleic Oils
34% Monounsaturated Fats
30% Polyunsaturated Fats